To produce a memorable Tradeshow to celebrate the forthcoming 60 years of SPAR in the UK.
The Appleby Westward Tradeshow has traditionally started each year with a speciality act to open the business presentations and provide a talking point throughout the tradeshow day itself.
With the national marketing and advertising campaign being launched in June for the 60 years celebrations in the UK we wanted to tailor the opening sequence to mark our own celebrations in the south west and help kickstart the party! So, to encapsulate the whole six decades in the space of a three-minute opening routine we decided to ‘dance through the decades’.
Choosing one classic track to accompany each decade, along with a dance routine to suit, themed lighting and video footage of not only local and national SPAR memories but also iconic moments in world history an opening routine was choreographed with the help of the fantastic ‘Ultimate Event Dance Company’.
The business presentations were followed by a day of trading amongst the 140 national suppliers to SPAR. As with previous years we had designed and administered the exhibition space dealing with all shell scheme, stand electrics, furniture and refrigeration requirements on behalf of our client.
To close the day, and prior to the annual prize draw, the dancers returned to the stage to entertain the guests with a demonstration of a 1950’s hand jive. Venturing into the audience they encouraged everyone to join in bringing a busy tradeshow day to a memorable close for another year.
25th July 2017